Ricochet

 Something, usually a bullet, that bounces off a hard surface.  Its path is deflected and can hit something, even the shooter, at an odd angle.

In self defense we make sure what is behind a target.  We don't want to harm innocents.  We want to only stop the threat.  Accuracy and control are paramount.

Gangsters/criminals or as Col. Jeff Cooper called em 'goblins' don't care.  They shoot into a crowd or wildly shoot, hurting many including kids.  Hitmen have downed a whole passenger list to murder one person.  It is lack of humanity.

Also, words can be accurate.  They paint verbal pics and can speak of love, strength, patriotism.

Words, especially these days, but as before, ricochet.  They are misplaced and can mean the opposite of what is said.  

Be accurate and mean what you say.  

Bullseye!